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Service Designer & Strategist
Welcome to my blog!


I don't like personas. That's the title.
I’m going to preface this piece: this is my personal opinion, so take it with a grain of salt. During my bachelor's program, we were...
Caleigh Oxley
Aug 293 min read


The Sisyphus Effect & Engagement Fatigue
“Each time he neared the summit, the boulder would slip from his grasp and roll back down. And so the cycle began anew.” — Retelling of...
Caleigh Oxley
Jul 172 min read


Where's the GPS? Helping Patients Navigate Complex Care
I want you to imagine a scenario with me: you're driving and trying to get to an important event, one that could be life-altering ....
Caleigh Oxley
Jun 44 min read


Empathy is a verb. Not a KPI.
It seems we’re living in a world where "empathy" is no longer this inherent ability to connect with people; instead, it’s almost a commoditized asset.
Caleigh Oxley
Apr 114 min read


Holding Stories, Holding Space: creating safe spaces for others and ourselves in healthcare design research
I remember messaging my team, "I'm going to take a quick walk" or "popping out for a coffee" after many interviews. This was my code for...
Caleigh Oxley
Mar 33 min read
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