top of page
Service Designer & Strategist
Welcome to my blog!


Is It Really That Hard? Understanding and Addressing the Hidden Histories in Everyday Language
Disclaimer: themes and topics in this post will cover sensitive topics related to language stemming from colonization, racism and systemic inequities. Please read at your own discretion. I was walking with some friends a couple weeks ago, and we got to talking about words and phrases that seem innocuous but have a... violent... history. The example I learned that night was "rule of thumb." Its origin is debated: one theory traces it to an old principle that a man could beat h
Caleigh Oxley
May 83 min read


I don't like personas. That's the title.
I’m going to preface this piece: this is my personal opinion, so take it with a grain of salt. During my bachelor's program, we were...
Caleigh Oxley
Aug 29, 20253 min read


The Sisyphus Effect & Engagement Fatigue
“Each time he neared the summit, the boulder would slip from his grasp and roll back down. And so the cycle began anew.” — Retelling of...
Caleigh Oxley
Jul 17, 20252 min read


Where's the GPS? Helping Patients Navigate Complex Care
I want you to imagine a scenario with me: you're driving and trying to get to an important event, one that could be life-altering ....
Caleigh Oxley
Jun 4, 20254 min read


Empathy is a verb. Not a KPI.
It seems we’re living in a world where "empathy" is no longer this inherent ability to connect with people; instead, it’s almost a commoditized asset.
Caleigh Oxley
Apr 11, 20254 min read


Holding Stories, Holding Space: creating safe spaces for others and ourselves in healthcare design research
I remember messaging my team, "I'm going to take a quick walk" or "popping out for a coffee" after many interviews. This was my code for...
Caleigh Oxley
Mar 3, 20253 min read
bottom of page